I like to write in the mornings at our local coffee house.  I wait until after the rush of the work-a-day folk have rushed in to fill their travel mugs with java and dash out the door.  Between 8:30-9:00 calm has returned and tables near electrical outlets are readily available.  I find there is something unique about the coffee house environment that fuels my creativity and the noise and constant background chatter are a wonderful distraction that enhances my focus.  It’s also fun to hear the little comments:  “he’s the write;”  “somebody said he’s writing another book;”  “I think he’s writing a sequel.”  I’ve also had two reading events at the coffee house and the owner is kind enough to keep a small supply of my book on a shelf in the front of the store.

One day recently I was finishing my writing session and glanced up to see my friend, Peter.  He was looking around the room, I thought for a place to sit or find someone to visit with.  I motioned him over to my table and asked him to join me.

“Oh, I can’t stay but I wanted to share a story with you.  My wife read in the newspaper that your book was listed as one of the good reads for the month.  She didn’t say anything to me but went to Madison and inquired at several bookstores.  She came home and told me that she didn’t understand but none of the book stores she visited carried my book.  I told her to look on our shelf.  There she found your book.  She opened it and asked me, ‘how did you get a signed copy?’  My friend just laughed.  We know the author, remember?”

I thanked Peter for sharing his story and promised myself to return to the coffee shop the next day for another writing session and who knows what else.  

In a previous post I explained how I’ve used setting a weekly word goal to motivate myself and provide structure to THE BIG GOAL of completing the first draft of my second novel this year.  I’ve been humming right along and have found that most weeks I exceed my goal which gives me a wonderful warm, fuzzy feeling.  Most important it’s proven to be a fantastic tool to subdue Editor Man, that pesky super hero that insists on editing as I write.  I’ve found his kryptonite.

When I set my weekly goal I forget one very important fact.  Some weeks I have other activities that render writing next to impossible.  For example, later this month we’re driving to Omaha to spend a week with our son, his wife and our 18 month old granddaughter.  I intend to devote myself that week exclusively to family and will give writing a rest.  The result will be that week I miss my writing goal by a country mile.

This past week having that realization sent me into a panic.  I didn’t sleep for two nights trying to figure out how to squeeze in more writing time before the Omaha trip.  Then I realized I’ve made other commitments and I’ll lose another three days in writing.  For the month, I won’t be able to write for eight days (that’s a quarter of the month!).

So much for my astute planning; this week I bore down for serious writing.  As my Dad used to say, I was in a tizzy.  This week I cranked out over 6700 words, three times my goal and 65% of my goal for the entire month.  At the close of Saturday’s writing session I realized I would attain my word goal for the month – I could relax.

I found myself a slave to the goal I had created.  That isn’t healthy.  The loss of sleep and emotional trauma was too heavy of a price.  I did learn that with enough effort I can be very productive.  In fact, I may have given myself to small of a weekly word goal.

Goals are great but you can’t let them own you.  I’ve learned my lesson.    

Last week I attempted to negotiate with two independent bookstores to host an author reading/signing event for me.  One of the bookstores currently carries Murphy’s Troubles on consignment; the other is out of state, in Omaha where our son lives.  I had made the assumption, maybe leap of faith, that there is a natural bond, relationship between independent authors and independent bookstores.  I frankly was under the naïve notion that all I needed to do was ask for a date and like magic, I would be scheduled.

Both bookstores routinely host author reading events.  My local indie bookstore often hosts at least one event a week.  To be honest, the local indie bookstore specializes in a specific genre and Murphy’s Troubles doesn’t fit their specific niche.  The local bookstore does support Wisconsin authors and in fact has an entire bookcase devoted to Wisconsin authors where Murphy’s Troubles shares self space.

I found it interesting that in discussing the potential for an event both owners asked if I could guarantee an audience of 20-25 readers at the event.    That doesn’t sound like a roaring crowd but I was startled at the question.  I have participated in four events to date and the largest crowd I had was 16 people, which I considered a fantastic turn out.  One of the bookstore owners explained that their experience was that advertising and promoting an event didn’t bring in readers – the author brings in readers.  

From the book store owners’ perspective the purpose of an author event is to bring in traffic to the store.  The hope is that attendees will buy the author/presenter’s book at a minimum and hopefully browse and purchase other books.  I’ve witnessed this phenomenon myself so it’s not some pie in the sky idea, it is reality.

I was honest with both bookstore owners and admitted that I couldn’t guarantee attendance of 20-25 readers with credit cards burning to be used to make $50 in purchases.  My honesty means I won’t be scheduled for a reader’s event at either bookstore.  I don’t really consider their request unreasonable.  However, it is sad.  Even independent bookstore owners must be risk averse and not support independent publisher/authors just because it’s the right thing to do. 

Book Review for

 

MURPHY’S TROUBLES

By

Rex Owens

 

Propelled by insatiable grief, patriotism, and youthful naivety into a decades-long double life, a popular Irish author’s secret ties to the Irish Republican Army finally implode in Murphy’s Troubles, Rex Owen’s soulful political thriller.

A Catholic from far southern Ireland, Ian Murphy joins the IRA after the violent death of his childhood friend, an IRA volunteer fighting to liberate Northern Ireland from British rule.

But after thirty years of living as both a best-selling novelist and the secret author of an infamous IRA training manual and other published IRA propaganda, Ian’s dual existence is upended by family tragedy and a lover’s betrayal.

Some of the story’s most wrenching scenes come as Ian’s lover, a married, aggressively professional, award-winning newspaper journalist, stumbles upon his secret and must weigh whether to share it with the world. The couple’s subsequent confrontation, in a dank pub cellar, is rawly emotive. 

Emotions run deep, in fact, throughout the story, as Ian deals with other deaths, the accidental maiming of his young niece in an IRA bombing, the demise of his affair and bitter recognition of the role he has played in the IRA-related deaths of thousands of people. His tortured existence is further complicated by an increasing propensity to drown his sorrows in alcohol.

Ian’s struggles, however, lead him to chart a new course, working for peace rather than violent confrontation. Love – and love lost – can cloud our minds but can also clarify, is the message.

The story charts the characters’ motivations for setting their lives on a particular course, the hard choices they must make to stay on that path or divert from it, the courage required to do either, and the repercussions of it all.

Owens does his homework, offering a credibly researched, albeit fictionalized, primer on the IRA and its place in Irish history. Historical context is woven into the novel in a clear, concise way that will appeal to readers in and outside of Ireland, including those only marginally familiar with the country’s politics and past.

The novel could have been improved by clarifying one key point in the plot’s chronology, a scene early on in which Ian, in despair after his niece is injured, crashes his car into a British barricade. Owens places enough importance on this explosive crash to lead the novel with it. But did it occur before or after his lover’s betrayal? That’s never clearly stated, even in careful retracing of the text. Recapping this scene by coming fully back to it, rather than leaving its place in the overall course of events to the reader’s imagination, would have brought the story full circle and might have lent important context to Ian’s mindset.

This omission isn’t fatal, however, to this otherwise excellently researched and well-penned, deeply human story about life-changing decisions, reverberations and the potential for renewal.

-Inkspots Reviews

I’ve always been a person that need a carrot out in front me, like a reluctant horse, to get me to move along.  My wife likes to say I’m goal oriented.  That’s kind but the truth is that without something to grasp for I fall into lethargy.

Earlier this year I gave myself the goal of finishing the first draft of my second novel.  I knew, in general, what I wanted to write but I was plagued by the lack of a writing routine and a concrete idea of what meant in daily work.

I decided that “second novel” was too vague.  I felt comfortable with writing about 80,000 words in MURPHY’S TROUBLES, so I made that my goal for the second novel.  Next, I needed a specific target to aid it, 2014 for completion was too vague too.

For no particular reason, I decided I wanted to finish the very ROUGH draft by November 30th.  My previously shapeless goal was not taking on a real form.  For years I have used a seven day week as my work unit.  I learned a method based on a Stephen Covey book to set a goal that needed to be completed in a week, and then figure out what needed to be done to meet that goal.  The last step was to create blocks of time to work on the tasks that would result in a completed goal.

To write 80,000 words by November 30th would mean slugging out about 1700 words a week. Unfortunately, I had false starts the in January and February and part of March, meaning I now had only 38 weeks to write my 80,000 word novel.  I need to write about 2100 words a week to make my goal.  Now that’s something you can bite your teeth into.

I purchased a big white board calendar and put my week goal in large numbers at the top.   Each day I write on the board how many words I’ve written.  To date, I’ve cranked out over 18,000 words a week, about double my goal!

Shizam!  It’s working.  I’m now confident that I’ll make my goal, I can relax. My creativity and imagination are in high gear and I’m enjoying the writing without stress.  That’s the POWER of a goal.

           

On April 4-6 the UW Madison held its’ 25th Annual Writers’ Institute.  I have been attending the Institute each year since 1997 so this was my 18th year.  Last year I was honored to participate on the Success Panel to share with attendees my experience publishing articles with The Writer Magazine.

This year I was able to sell my debut novel, MURPHY’S TROUBLES, at the mid-day Book Sale on Saturday.  Imagine having over 300 writers look over your book and considering buying it.  The room was huge for the Book Sale, with 45 authors competing for sales.

Initially I was asked to share a 24”round table with another author.  He hauled out two 8 ½ x 11 plaques and three books and placed them on the table, leaving me no room for my books and book marks.  I tried asking politely to have him display one book and one placard.  He didn’t budge.  Then I demanded that he remove all but one placard and one book.  He grunted and complied.

Before I turf war worsened he was moved to his own table.  I brought only 10 books to sell, expecting to sell none.  I didn’t have a fancy display, just my books and some book marks.  People passed by without saying a word and making direct eye contact didn’t work to gain their attention.

Next, as people passed by I offered them a book mark.  The book mark is a replica of my book cover and people would begin to read the back of the blurb on the book mark.  I then handed them a book suggesting it would be easier to read.  It worked.  When a person read the blub, it leads to questions and soon we were engaged in a lively conversation.

Competing against 45 other authors, some famous like Michael Perry, I sold 5 books.  I also talked with very interesting people who shared their experiences of traveling in Ireland with me.  One woman shared the story of how she was trapped in Northern Ireland with her parents because the border was closed at night.

Meeting other authors, hearing life stories and selling a few books, it doesn’t get any better.

Recently I heard a report on NPR about reading in America.  Since I was driving while listening to the report I wasn't confident I heard what I thought I did.  So, in the week the world wide web turned 25, I searched on Google for "reading statistics."

This is what I found:
    - Percent of U.S. high school grads who will never read a book after high school               33%

    - Percent of college students who will never read a book after they graduate                     42%

    - Total percentage of U.S. families who  did not buy a book in 2013                                 80%

Fortunately, several weeks ago I met with a local book club to discuss my novel, Murphy's Troubles.  I was invited to attend their discussion and was even asked to lead the discussion.  I prepared background material on Ireland, talked about my path to write and publish the book and then prepared a series of questions to spark discussion.

Two members of the group had traveled to Ireland and two others had Irish heritage.  I asked the members to be frank with me because that's how I grow as a writer.  They were frank but not unkind.  I was surprised how some of the club members reacted to various characters in the novel. We talked together for just over two hours.

As an author there is nothing better than sharing the experience of your book with readers.  The data shows we are not a book reading nation, however, there are enclaves of book clubs that maintain a fierce devotion to books whether hard copy, trade paperback or ebooks.

It's generally accepted that during the Dark Ages Irish monks saved the knowledge of Europe by copying and maintainng books.  Book clubs are keeping reading and discourse alive and well and by doing so saving the world.

A few weeks ago I was talking with a friend about a book that our community will read together.  Our library director is initiating a program called Sun Prairie Reads this year which kicks off in late March.  The book selected is a young adult fiction, Seedfolks, by Paul Fleischman which is a Newbery Medal winning novel.  I talked about the structure of the book, how the story built into a crescendo and how characters lives were woven together.  My friend looked at me and said:  "As a writer you read differently than I do.  I just liked the story."

His comment caused be to reflect on my reading life.  He was right, having completed the process of writing, editing and publishing a novel I do read differently that I did before that experience.  In the past I consumed Ray Bradbury novels, not for the science fiction, but the story.  I'll read any Wallace Stegner for his language and common life stories like going home after a lifetime away and learning about yourself.

When writers are asked for advice they often say that you need to read, deeply, exhaustively, in all genres.  In many ways this advice is self-evident.  I can't imagine a writer who doesn't also love to read.  I must confess that I don't read all genres.  I skip erotica, non-fiction, paranormal and dystopia just from personal preference, no judgment intended or implied.  I tendy to rely on my Tuesday Morning Book Club to introduce me to literature I might not choose for myself and that has proven very satisfactory.

This month I read my first Russell Banks, Continental Drift.  I don't know how I reached my age and be ignorant of Russell Banks.  Continental Drift was nominated for the Pulitzer and if I had voted it would have won.  I must admit that the point of view Banks uses initially confused me.  I felt like I was watching a movie about Robert Raymond Dubois and Vanise Dorsinvilles.  For perspective I contacted my friend and mentor Marshall Cook.  He suggested that the point of view was intentional because both characters often are just observers in their own life.  Eureka!

Reading Continental Drift taught me a lesson as a writer.  I'm working on my second novel and my worst problem, point of view, has reared its' ugly head in chapter one.  Reading Banks' book gave me a solution to my point of view problem.  So I agree with my friend that, as an author, I do read books from a wrtier's perspective, and that's just fine.

When we travel my wife and I stay at a bed and breakfast.  We have been staying at the Crystal River Inn near Waupaca, WI for over six years and have become friends with owners Robert and Deb Benada.  This past weekend we stayed at the Inn hoping to cross country ski at Hartman Creek State Park.  Saturday morning the ranger explained they had rain earlier in the week and the trails were covered in ice, we could hike but not ski.  We changed to snow boots and took a hike.  The rest of the weekend we spent reading and being disconnected from my laptop and all forms of social media.

Robert and Deb had gracioiusly agreed to sell a few of my books to guests that may be looking for something to read.  They set up a nice display at the entrance to the B & B.  Sunday morning we walked to the main house for breakfast and was greeted by an older man making himself a cup of tea.  We exchanged "hellos" and he asked:   "Are you the author?"  I responded, "I am" and introduced myself.  He said his name was Thomas Olson and he writes too, he wrote songs.  In fact, he had written asong already that morning and asked if I wanted to hear it.  Why not?

We sat in opposite chairs and Thomas sang a verse of a song about the sunrise that sounded like a children's song.  When he finished he looked at me with a broad grin and said he wrote mostly children's songs.  He then got up and left the room.  He returned carrying my book.  He handed it to me and asked me to write something in it for him.  He suggested I listen to him play some more songs and then I would know what to write.  He sang a series of traditional Irish songs.

Thomas told me he was visiting a friend at the VA Hospital in King.  Thomas was in the Viet Nam War and suffered a head injury.  He said he spent 10 years in the VA home and the man he was visiting had been his roommate.  I asked Thomas his age and he said 68 although I would have guessed 78.

He handed me his business card and explained he and his wife sang at churches for children. The card said:  "Music that brings joy to your life" with a picture of Thomas and his wife standing in front of the Wasington Monument and their phone number listed at the bottom.

Thomas was a simple man.  He shared his creatvity and joy through music, simple, heartfelt music.  It was important to him that he share his music Sunday morning.  When he finished I told him I knew what to write in his copy of my book:  "To Thomas Olsonb, an Irish bard in spirit."

"What's a bard?" he asked.

"You are Thomas, you are a bard with your music." 

Since Murphy's Troubles was launched last November 18th I have been on a marketing roller coaster.  I was astonished at the local support I received.  Both our local coffee shop, Beans n Cream and the Sun Prairie Public Library agreed to host author book signing/reading events.  They also collaborated to design and print a poster advertising the events, I handled the distribution.  Our local newspaper, The Star, agreed to an interview and published an in-depth four column article announcing my book release. 

Yet, my presence in th internet world is almost non-existent.  I've had my website for several years and have been blogging once a week for a year.  I paid a consultant to review my website and made a lot of changes that resulted in about a 25% increase in hits.  It was worth the expense.

In January I took the time to develop a detailed marketing plan for myself.  Right away I learned about myself that my goal wasn't to sell books, my goal was to attract readers.  Really, the motivation to write is to have readers.  I have discovered there are numerous services to help independent writers/publishers but they all cost money.  Of course, the big wad was spent in bringing Murphy's Troubles into the world so there aren't a lot of resources to invest in marketing, which is a class catch 22.

I developed the strategy that the cost of any marketing dollars must be recovered through book sales.  Sounds like a rational policy.  Then I was talking with a consultant I trust and she said I could take that approach butr I had to realize I'm an unknown author and the effort to become known will cost money.  She was right and I knew it.

In my marketing plan my original goal was to devote at least five hours a week on direct marketing activities.  I also have the goal of finishing the first draft of my second novel this year.  In part, these goals were in conflict.  Part of my time devoted to finding readers for the first book while also devoting creative time for my second book.  I kept a calendar to record the hours I spent marketing and soon found myself a slave to that calendar.

By chance I found a blog, The 7 Worst Mistakes of the Indie Author and How to Fix Them by Joanna Penn March 4, 2012.  The seventh mistake is focusing everything into one book.  Her point is that yes, an author needs to market that first book but must remember that we're writers and not lose focus.  "Obsessing over marketing one book isn't as important as getting on with the next."

Eureka!  Now my marketing goal is to focus on one specific marketing activity a week and devote the majority of my time to writing my second novel.  It feels right.  I've found balance.  Thank you, Joanna Penn for blogging about your writing experience.