Needed - 20 to 25 Readers

Last week I attempted to negotiate with two independent bookstores to host an author reading/signing event for me.  One of the bookstores currently carries Murphy’s Troubles on consignment; the other is out of state, in Omaha where our son lives.  I had made the assumption, maybe leap of faith, that there is a natural bond, relationship between independent authors and independent bookstores.  I frankly was under the naïve notion that all I needed to do was ask for a date and like magic, I would be scheduled.

Both bookstores routinely host author reading events.  My local indie bookstore often hosts at least one event a week.  To be honest, the local indie bookstore specializes in a specific genre and Murphy’s Troubles doesn’t fit their specific niche.  The local bookstore does support Wisconsin authors and in fact has an entire bookcase devoted to Wisconsin authors where Murphy’s Troubles shares self space.

I found it interesting that in discussing the potential for an event both owners asked if I could guarantee an audience of 20-25 readers at the event.    That doesn’t sound like a roaring crowd but I was startled at the question.  I have participated in four events to date and the largest crowd I had was 16 people, which I considered a fantastic turn out.  One of the bookstore owners explained that their experience was that advertising and promoting an event didn’t bring in readers – the author brings in readers.  

From the book store owners’ perspective the purpose of an author event is to bring in traffic to the store.  The hope is that attendees will buy the author/presenter’s book at a minimum and hopefully browse and purchase other books.  I’ve witnessed this phenomenon myself so it’s not some pie in the sky idea, it is reality.

I was honest with both bookstore owners and admitted that I couldn’t guarantee attendance of 20-25 readers with credit cards burning to be used to make $50 in purchases.  My honesty means I won’t be scheduled for a reader’s event at either bookstore.  I don’t really consider their request unreasonable.  However, it is sad.  Even independent bookstore owners must be risk averse and not support independent publisher/authors just because it’s the right thing to do.