on the road again

I didn’t attend a single author event in 2019 due to our decision to down size.  I also suspended working on the manuscript of my fourth novel and didn’t begin again until the last week of December. 

I knew I would need to get back to marketing and decided I would sell books at the 2020 UW Madison Writer’s Institute in March.  I am presenting a class in How to Improve Your Writing with Cinematic writing.  I will be using selections from my third novel as examples.  I hope this may generate moderate sales.

In mid-January through the Henschell Haus Author Success Circle I learned the new Waunakee Library would be hosting their first ever author signing event in late February.  There was a limit of 20 authors so I zapped off an email to the librarian organizing the event and was selected.
I have all my book materials in one corner of the basement and knew it wouldn’t take me long to organize a travel kit.  I amazed myself at how well prepared I was.

The event was from 1:00-3:00 on a Saturday afternoon in a room in the library far off the beaten path of patrons.  I was pessimistic about sales and took only five copies of each book.  I also discounted sales - $17.00 for 1 book  $20.00 for 2 books and $30.00 books.  My hook was a bowl of mini hersey milk chocolates in the center of the table.
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Traffic was very light.  People walked in a clockwise direction and I was the next to the last table if they made it that far.  I counted about 10 customers in the two hours.