What's your story

All authors – even James Paterson – must market/promote their novels.  Most of us must learn these skills in addition to the tools of modern marketing, especially the myriad forms of social media.  For a long time it’s been my contention that the skills/talent needed to write a novel are radically different from those needed to market your work once published.  This was my rationale (read excuse) to explain why so many independent authors struggle with marketing and find it as appealing as eating prunes.

Recently, I’ve had a change of heart.  To be an author the once essential ingredient you must have is that you want to be read. What’s the point of writing if your work isn’t read?

My new approach is to forget about the idea of marketing.  My approach now is that I want to share my personal story as a writer and I want to share my fiction with readers.  I completely reject the notion that the purpose is to sell books.
My idea is that if I share my story and my work and readers find interest – the books will sell.  If they don’t sell, I accept that and it isn’t a rejection of me or my work.  An author can’t afford to take it personally otherwise we would all end up in little rooms with no windows.

I won’t market any longer.  I will share my story and my work in as many ways as possible.
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Do you have a story to tell?