Before publishing my first novel all of my energy went into both the art and craft of independent publishing.  I honestly didn’t think about how I would envision success.

Since publishing with Create Space in November 2013 I’ve thought a lot about success.  Initially after publication there is an emotional rush.  I was fortunate because I received tremendous local support.  The coffee shop owner, Jeff Gauger, from Beans n Cream offered both to sell books for me and schedule an author signing.  Jeff bought the first 30 books for sale in the coffee house during the holidays.  His business sense is keen and those books flew off the shelf.

The library director also offered to schedule an author presentation and signing.  However, it was December in Wisconsin and our winters are fickle.  We had a major snow storm the evening of my presentation but 10 brave souls showed up and some bought as many as four books each, a great holiday present.

The Friends of the Sun Prairie Library operate a bookstore to raise funds for special library projects.  The manager of the bookstore also agreed to sell my book for me.  I’ve also been lucky to have three independent bookstores sell my book on consignment.  A local book club bought my book and the invited me to lead their book discussion one evening.    Crystal River Inn Bed & Breakfast also sells my books and hosted an author presentation and signing this spring.

How many books have you sold?  I don’t know.  I could look up a report on Create Space but I don’t.  It’s often said that writers need readers.  The reverse is also true.  Readers need writers.  It’s a symbiotic relationship.  The standard definition of success is the number of books sold or the ability to financially support yourself through writing.

I’ve decided that success is creating a relationship with readers, preferably, face to face.  This is what motivates me to write along with a demanding interest in exploring big themes in writing.  So, there you have it.  Guess I’ve been successful.

How do you define success in your writing life?

I have noticed that I have a pattern for making the “big” decisions in my life.  I’m a volcano.  Long periods of time pass while unrest, confusion, potential and multiple options heat up in a molten mass deep in my consciousness.  Then it happens.  KABOOM!

This happened in December 2009 when I was laid off from my job and I decided to not return to the work-a-day world and concentrate on finishing my first novel and finding a publisher.  I had been working on my novel for almost ten years at that point and the poor thing had suffered so many revisions, critique classes and neglect I knew it would take a year to smooth out the rough edges and a good polish.  Well, I published my first novel in November 2013.

About two weeks ago my wife and I drove past a home not far from our current home that has been bought and sold at least three times since we moved to the neighborhood about eight years ago.  The sign said:  Price Reduced.  I casually said:  “Let’s look up what they want for it?”

“You want to move?” my poor astonished wife asked.

“Sure, why not, maybe it’s time to downsize.” I offered without a thought.  KABOOM!  When friends from out of state visited just two weeks ago I told them the only way I would leave our current home as feet first.  That didn’t matter to me now.

We’ve always said that we may need to move for health reasons some day in the far distant future.  I guess I didn’t want to wait for that eventuality and choices may be limited.  We don’t live in a palace about 2700 square feet two floor home, too big really for just two people.  We want a home on one level with not more than 2000 square feet.

We wanted a local real estate agent and realized that none of our friends had moved for the last ten years.  Through a friend of a friend we have found an agent but it took longer for that initial baby step than we anticipated.  My wife is the practical one of us and she forced me to sit down with her and draw up a list of amenities for our “final” home.  It was easy.  The test will be whether or not we can meet all of our desired features, especially because one key for us is to not move more than ten miles from our base of Sun Prairie, WI.

We’ve also decided to spruce up the current house by having new carpet and pad installed in the master bedroom and having the carpet in the two rooms on the lower level professionally cleaned.  Right now the house is a shambles getting ready for showing to potential buyers, we have our beloved possessions stuffed everywhere to make room for the work to be done.  I’m exhausted, and have the downsizing blues.   

As a reader I joined GOODREADS several years ago but admit that I was an infrequent user.  In researching effective marketing tools for independent authors, GOODREADS, was ranked as a MUST DO.  It is the single largest group of readers on line.

In early January this year I began a twofold GOODREADS campaign to market MURPHY’S TROUBLES.  Their service is called Goodreads Author Program and offers options on an ad campaign, a blog, and book giveaway program.  I chose the ad program and book giveaway.

For the ad program a tutorial is provided and you design your own ad.  Their staff review the ad and make recommendations to attract readers.  The ad is viewed but the objective is for people to click on the ad to read more about the book and be given choices on how to buy your book.

In six months 316,120 independent people viewed my ad.  Wow! What a huge number.  However, only 60 of those have clicked the ad.  Goodreads says that an author can expect a click rate of 0.05%, so for every 100,000 views 50 will click the ad.  My click rate is a disappointing 0.02%.  I don’t have a clue why my click rate is less than half the “normal” rate.  Goodreads does review the ad and make suggestions if it isn’t working out and so far I’ve not been contacted with a suggestion to change my ad or target audience.

My book has received seven ratings, three of which are 5 out of 5 stars.  My overall rating is 4.3 – respectable I thought.

My book has received only two reviews with a rating of 4 out of 5 stars.

I wanted to draw more attention to the book and have it reviewed by GOODREADS readers.  I offered 5 books to give away.  I don’t have any reason for selecting only five – maybe it’s just being cheap.  I had 501 people request the free book.  GOODREADS chooses the “winners”, I don’t know how.  The rules are strict.  Once I learned who the winners were I’m only given a name and mailing address.  I couldn’t contact the winner or request a review – it was a pure giveaway.

As it turns out, one of my reviewers was a winner of the giveaway, so that worked well and the reviewer gave the book a 4.3 out of 5 stars.

To date, 215 people have put my book on their “to read” list.  I think that’s important for two reasons.  First, if the book is on their list someday they intend to actually buy the book.  Also, their friends will see my book on their list and maybe that will be enough to pique their interest to either buy the book or add it to their “to read” list.

Being a novice, I didn’t have any expectations for my  GOODREADS campaign to its all good to me.  I allocated $100 to spend on the campaign and it will run until the money runs out.  At this rate my campaign will last another 14 months.  Maybe after a year I’ll seek GOODREADS help in sprucing up my ad.

Anyone out there a member of GOODREADS?  Anyone out there seen my ad on GOODREADS?  Anyone out there advertised or had a giveaway campaign on GOODREADS?   

I have attended the Tuesday Morning Book Talk, led by Dr. Emily Auerbach for years.  So many years I’m not sure how many but I’m guessing more than ten years.  When I launched my book I sent her a copy and asked if she would consider including it as a book for our Tuesday Moring Book Talk.  Months went by and I never received a response.  I didn’t understand because we’ve communicated by e-mail many times.  I finally mustered the courage to ask her about it after one of our Tuesday morning sessions.  I learned that the university e-mail system had changed and she was having a problem that her e-mails were getting filtered and deleted as scam.

At our last two classes in April she invited our group members to submit books to read in our fall 2014 group.  I didn’t say anything in class because I felt I had already been bold to suggest my own book.  She did send me an e-mail to ask if Marshall Cook would be willing to lead the discussion if she included my book.  Of course, he agreed.

Several weeks ago I received an e-mail from Marshall telling me my book had been selected but no details on the date.  Then he sent me a follow-up e-mail telling me it would be discussed on October 28th.  I was both overwhelmed and exhilarated, Marshall even published the date and time in his e-zine Extra Innings and invited readers to attend.

I was confused that I never head directly from Emily.  Yesterday, I received the notice for the Fall 2014 Booktalks and there I am, listed on October 28th and 9:30 a.m.  I’ve never received the notice in the mail previously, so my guess is that is Emily’s very subtle message that she’s selected my book.

It is a great honor to have Emily read my book and decide it is worthy of discussion by our book club.  As an independent author/publisher it just doesn’t get any better. 

Here is some information to follow-up:

October 28, 2014 9:30 a.m.                                                Registration:  608-262-2451 or
Madison Public Library – 3rd Floor                    http://www.dcs.wisc.edu/classes/literature.htm     201 W. Mifflin St.
Madison, WI               
                                                                                                                                  





  

I like to write in the mornings at our local coffee house.  I wait until after the rush of the work-a-day folk have rushed in to fill their travel mugs with java and dash out the door.  Between 8:30-9:00 calm has returned and tables near electrical outlets are readily available.  I find there is something unique about the coffee house environment that fuels my creativity and the noise and constant background chatter are a wonderful distraction that enhances my focus.  It’s also fun to hear the little comments:  “he’s the write;”  “somebody said he’s writing another book;”  “I think he’s writing a sequel.”  I’ve also had two reading events at the coffee house and the owner is kind enough to keep a small supply of my book on a shelf in the front of the store.

One day recently I was finishing my writing session and glanced up to see my friend, Peter.  He was looking around the room, I thought for a place to sit or find someone to visit with.  I motioned him over to my table and asked him to join me.

“Oh, I can’t stay but I wanted to share a story with you.  My wife read in the newspaper that your book was listed as one of the good reads for the month.  She didn’t say anything to me but went to Madison and inquired at several bookstores.  She came home and told me that she didn’t understand but none of the book stores she visited carried my book.  I told her to look on our shelf.  There she found your book.  She opened it and asked me, ‘how did you get a signed copy?’  My friend just laughed.  We know the author, remember?”

I thanked Peter for sharing his story and promised myself to return to the coffee shop the next day for another writing session and who knows what else.  

In a previous post I explained how I’ve used setting a weekly word goal to motivate myself and provide structure to THE BIG GOAL of completing the first draft of my second novel this year.  I’ve been humming right along and have found that most weeks I exceed my goal which gives me a wonderful warm, fuzzy feeling.  Most important it’s proven to be a fantastic tool to subdue Editor Man, that pesky super hero that insists on editing as I write.  I’ve found his kryptonite.

When I set my weekly goal I forget one very important fact.  Some weeks I have other activities that render writing next to impossible.  For example, later this month we’re driving to Omaha to spend a week with our son, his wife and our 18 month old granddaughter.  I intend to devote myself that week exclusively to family and will give writing a rest.  The result will be that week I miss my writing goal by a country mile.

This past week having that realization sent me into a panic.  I didn’t sleep for two nights trying to figure out how to squeeze in more writing time before the Omaha trip.  Then I realized I’ve made other commitments and I’ll lose another three days in writing.  For the month, I won’t be able to write for eight days (that’s a quarter of the month!).

So much for my astute planning; this week I bore down for serious writing.  As my Dad used to say, I was in a tizzy.  This week I cranked out over 6700 words, three times my goal and 65% of my goal for the entire month.  At the close of Saturday’s writing session I realized I would attain my word goal for the month – I could relax.

I found myself a slave to the goal I had created.  That isn’t healthy.  The loss of sleep and emotional trauma was too heavy of a price.  I did learn that with enough effort I can be very productive.  In fact, I may have given myself to small of a weekly word goal.

Goals are great but you can’t let them own you.  I’ve learned my lesson.    

I’ve always been a person that need a carrot out in front me, like a reluctant horse, to get me to move along.  My wife likes to say I’m goal oriented.  That’s kind but the truth is that without something to grasp for I fall into lethargy.

Earlier this year I gave myself the goal of finishing the first draft of my second novel.  I knew, in general, what I wanted to write but I was plagued by the lack of a writing routine and a concrete idea of what meant in daily work.

I decided that “second novel” was too vague.  I felt comfortable with writing about 80,000 words in MURPHY’S TROUBLES, so I made that my goal for the second novel.  Next, I needed a specific target to aid it, 2014 for completion was too vague too.

For no particular reason, I decided I wanted to finish the very ROUGH draft by November 30th.  My previously shapeless goal was not taking on a real form.  For years I have used a seven day week as my work unit.  I learned a method based on a Stephen Covey book to set a goal that needed to be completed in a week, and then figure out what needed to be done to meet that goal.  The last step was to create blocks of time to work on the tasks that would result in a completed goal.

To write 80,000 words by November 30th would mean slugging out about 1700 words a week. Unfortunately, I had false starts the in January and February and part of March, meaning I now had only 38 weeks to write my 80,000 word novel.  I need to write about 2100 words a week to make my goal.  Now that’s something you can bite your teeth into.

I purchased a big white board calendar and put my week goal in large numbers at the top.   Each day I write on the board how many words I’ve written.  To date, I’ve cranked out over 18,000 words a week, about double my goal!

Shizam!  It’s working.  I’m now confident that I’ll make my goal, I can relax. My creativity and imagination are in high gear and I’m enjoying the writing without stress.  That’s the POWER of a goal.

           

When we travel my wife and I stay at a bed and breakfast.  We have been staying at the Crystal River Inn near Waupaca, WI for over six years and have become friends with owners Robert and Deb Benada.  This past weekend we stayed at the Inn hoping to cross country ski at Hartman Creek State Park.  Saturday morning the ranger explained they had rain earlier in the week and the trails were covered in ice, we could hike but not ski.  We changed to snow boots and took a hike.  The rest of the weekend we spent reading and being disconnected from my laptop and all forms of social media.

Robert and Deb had gracioiusly agreed to sell a few of my books to guests that may be looking for something to read.  They set up a nice display at the entrance to the B & B.  Sunday morning we walked to the main house for breakfast and was greeted by an older man making himself a cup of tea.  We exchanged "hellos" and he asked:   "Are you the author?"  I responded, "I am" and introduced myself.  He said his name was Thomas Olson and he writes too, he wrote songs.  In fact, he had written asong already that morning and asked if I wanted to hear it.  Why not?

We sat in opposite chairs and Thomas sang a verse of a song about the sunrise that sounded like a children's song.  When he finished he looked at me with a broad grin and said he wrote mostly children's songs.  He then got up and left the room.  He returned carrying my book.  He handed it to me and asked me to write something in it for him.  He suggested I listen to him play some more songs and then I would know what to write.  He sang a series of traditional Irish songs.

Thomas told me he was visiting a friend at the VA Hospital in King.  Thomas was in the Viet Nam War and suffered a head injury.  He said he spent 10 years in the VA home and the man he was visiting had been his roommate.  I asked Thomas his age and he said 68 although I would have guessed 78.

He handed me his business card and explained he and his wife sang at churches for children. The card said:  "Music that brings joy to your life" with a picture of Thomas and his wife standing in front of the Wasington Monument and their phone number listed at the bottom.

Thomas was a simple man.  He shared his creatvity and joy through music, simple, heartfelt music.  It was important to him that he share his music Sunday morning.  When he finished I told him I knew what to write in his copy of my book:  "To Thomas Olsonb, an Irish bard in spirit."

"What's a bard?" he asked.

"You are Thomas, you are a bard with your music." 

I must share my experience with one Madison independent bookstore.  I will strive to share my experience without judgment, although it is difficult.  I would prefer each of you to form your jown conclusion.

I e-mailed the event director of the bookstore three times asking what the process was to schedule a local author reading/signing event.  In the third e-mail I allowed my frustration to show and specifically asked for the courtesy of a response and documented my two previous e-mails.

After the third e-mail I received an apologetic response that didn't address how to schedule an author event but did make an offer to take three of my books on consignment and a form was attached for me to complete and bring in when I delivered the books.

I was disappointed that they only wanted three books, but it was a start.  I printed the form and learned there was a $15.00 fee for selling my books plus the bookstore would take 40% of the sale price.  I admit, I was angry with the request for a $15.00 fee.  I had spent the week researching marketing opportunities and everything cost money.  For example, a two week blog tour cost $175; joining the Author Marketing Club cost $125; placing an ad in Goodreads was $100; a marketing company wanted $690 to evaluate my marketing plan and do 10 blogs.  The $15.00 fee was more than I could tolerate.

To calm myself I completed a financial analysis of the consignment.  When I include the book cost and shipping for each book then add the $15.00 fee it would cost me about $6.00 to have the bookstore sell three books.  The bookstore would make the $15.00 fee plus 40% of the sale price. The bookstore would get about $33.00 for selling my book.  Do you think there's anything wrong with this picture?

I e-mailed the bookstore event director and shared my financial analysis and asked if their practice of charging an independent author $15.00 to sell books was fair.  I told them I simply couldn't afford to have them sell my books unless they relinquished the $15.00 fee.

The response I received was that they too had completed a financial analysis and claimed that it cost them $15.00 to sell my book.  That argument seemed inaccurate to me because I'm sure they dont charge traditional publishers to sell books - no publisher would pay a fee.  In addition, the bookstore has to buy the book from a traditional publisher.  In a consignment sale the bookstore doesn't purchase the book.  The director of events claimed that most independent authors covered their fee by raising the price of their books.  My book has the price, with a barcode, on the back cover.  I can't and wouldn't change the price of my book, it isn't ethical.

I didn't respond to their final e-mail.  There is no point.  For the record, the bookstore is A Room of One's Own.  Next week I'll share my experience with the other independent bookstore in Madison.

What do you think of a bookstore charging an independent author/publisher to sell books? 

Sometimes I feel like writing about things, unexpected things that happen in my life.  This week’s blog is one.  I live in the country off of a state highway.  My neighbor and I share a mailbox post that the previous owner ingeniously constructed to hold two mailboxes on a single post.  Saturday I ran a few errands and when I drove into the driveway I stopped to pick- up the mail.  Our mailbox was gone!  I saw huge tire tracks in the snow where our mailbox used to me.  The box now rested in the ditch about twenty feet from where it stood.  Black plastic parts of a vehicle were strewn in a path following the tire tracks in the snow.

There were footprints in the snow leading to our mailboxes.  Someone had checked it out but left the boxes where they were.  Soon our neighbor joined us and he showed me a business card from one of the local sheriff’s.  His wife noticed a car abandoned in the ditch and our mailbox and called the sheriff.  Apparently the car had an Iowa license plate and the driver took off.  My guess is that the driver was as drunk as a skunk.  The mailboxes rested on a 3 inch square post buried in the ground so to knock break through a solid piece of wood meant the car was traveling very fast.  By the tracks in the snow the only thing that stopped the car was the snow.

My neighbor wanted to repair the damage so we could have our mail delivered.  My solution was to notify the post office and have our mail held for us to pick up and address the problem in the spring.  My neighbor wanted that mailbox back up.  He agreed to make the repairs and prop it up; trying to break through frozen ground would be a folly.  My job was to google postal regulations on how to put up the mailboxes.

The temporary job is done, it’s not pretty, and it’s functional.  Living in the country has risks I never imagined but having a one acre wooded lot is worth it.